Ally Invest Review 2025
The online bank's brokerage. Great for Ally banking customers who want simple investing. Not a destination broker on its own.
The Bottom Line
Ally Invest is a decent broker attached to a great online bank. If you already use Ally Bank's high-yield savings, adding Ally Invest for convenience makes sense.
As a standalone broker, it doesn't compete with Fidelity, Schwab, or even Robinhood. It's a banking add-on, not a trading destination.
What Ally Invest Does Best
Banking Integration
Seamless connection to Ally Bank's 4%+ high-yield savings. Move money instantly between savings and brokerage. One login for everything.
Low Options Pricing
$0.50/contract is competitive—better than Fidelity ($0.65) or Schwab ($0.65). Active options traders save money.
Managed Portfolios
Ally offers robo-advisory with $100 minimum—good for hands-off investors who want automated rebalancing.
Where Ally Invest Falls Short
Basic Platform
Limited charting, basic research. Not for serious analysis.
No IRA Match
Competitors offer 2-3.5% matching. Ally offers nothing.
No Fractional Shares
Can't buy $10 of Amazon. Need full share prices (except in managed portfolios).
Who Should Use Ally Invest
- Ally Bank customers wanting integrated investing
- Options traders wanting low per-contract fees
- Hands-off investors interested in robo-advisory
Who Should Look Elsewhere
- Non-Ally customers: Better options exist
- Active traders: Tools are too basic
- Small investors: No fractional shares
The Verdict
Ally Invest is a solid add-on for Ally Bank customers but not a destination broker. The banking integration is convenient, and options pricing is competitive. For most investors, Fidelity offers more.